Abdus Salam

Product designer with 10+ years of experience designing and shipping AI platforms, consumer products, and reusable systems. I work in code to turn complex product ideas into high-fidelity interactions and production-ready experiences.

abdussalam.rafiq@gmail.comWebsiteLinkedInGitHub

Experience

2020–
Present

Meta

Senior Product Designer · San Francisco, CA

  • Design and ship agentic interfaces for Metamate, Meta’s internal AI platform used by 70,000+ employees. Prototyped its product architecture and core experiences directly in code; currently among Meta’s top three designers by code shipped.
  • Designed reusable agentic infrastructure across skills and automations, including authoring, evaluation, discovery, installation, and human oversight. The platform now supports 80,000+ skills, while automations reached 386,000+ executions across 8,000+ people in five months.
  • Built Metamate’s artifact editor and quality system end to end in code. Model-trace analysis and a new guidance architecture reduced missed guidance from 62% to 33% while maintaining a 4.5/5 quality score.
  • Previously designed checkout experiences for Meta Pay and led the 0→1 design of Ad Strategies for SMBs, expanding to 100,000 advertisers with 67%+ win rates.

2016–2020

CBS Interactive

Senior Product Designer · San Francisco, CA & London

  • Led iterative product design for TV Guide’s iOS and Android apps, increasing video views by 37%, enabling new brand and advertising partnerships, and earning Apple’s App of the Day.
  • Led design-system work across seven consumer media brands, including CNET, TV Guide, and GameSpot, serving a combined monthly audience of 225M+.

2015–2016

Amplifier Strategies

UI/UX Designer · San Francisco, CA

  • Designed and piloted web and Android performance-tracking software with BRAC, replacing paper processes across poverty-alleviation programs and supporting low-data, localized rollouts across four global regions.

2015

Caremerge

Lead UI/UX Designer · Chicago, IL & Lahore

  • Shipped native iOS and Android family-engagement apps for senior care; a subsequent user survey reported a 70% increase in family communication.

Leadership

I run Power Hour design sessions at Meta and have trained 100+ designers to prototype and contribute through code. I have also completed 300+ pro-bono mentorship sessions, interviewed 57+ design candidates, and trained 500+ new hires on DEI in design.